An author and a recipient in the space of a publicity text: between playing and aggression von A. V. Sazhyna

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Rudiments of folklore genre models in the advertising text von A. V. Sazhyna

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Advertisement as representation of the age von A. V. Sazhyna

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Social-Axiological Sense of Commercial Advertising Genre von A. V. Sazhyna

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"Remake” of the romantic text in the modern commercial von A. V. Sazhyna

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Creativity of Advertising Aesthetics in Generating New Fiction Texts von A. V. Sazhyna

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