Historical development of concepts of commercial marketing in Ukraine von I. H. Cherdantseva, Ya. Klypach

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Principles of Construction of Marketing Activity of Tourist Firms of the Region (by the Example of Enterprises of the Chernivtsi Region) von I. M. Budnikevych, I. H. Cherdantseva

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Segmentation in marketing of rural and urban areas as the basis for the positioning of territorial product von I. M. Budnikevych, I. H. Cherdantseva

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The approbation of methodology of detection of "exclusive" competitive positions of the city based on technology of market positioning von I. M. Budnikevych, I. H. Cherdantseva

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Innovative tools of marketing research in marketing commodity and communication policy of trade establishments von I. M. Budnikevych, I. H. Cherdantseva, I. A. Krupenna

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