Specifying of elements the internal environment of the city and approaches to their evaluation in terms of territorial marketing за авторством I. M. Budnikevych

Отримати повний текст

Technology market research in municipal marketing за авторством I. M. Budnikevych

Отримати повний текст

Role of Partnership Marketing Concept in City Sustainable Development Maintenance за авторством I. M. Budnikevych

Отримати повний текст

Principles of Construction of Marketing Activity of Tourist Firms of the Region (by the Example of Enterprises of the Chernivtsi Region) за авторством I. M. Budnikevych, I. H. Cherdantseva

Отримати повний текст

Regions' attractiveness policy: nature, types and successful practices за авторством I. M. Budnikevych, I. I. Havrysh

Отримати повний текст

Territorial marketing concept as a basis of formation and increase of territories attraction of the regions за авторством I. M. Budnikevych, I. I. Havrysh

Отримати повний текст

Segmentation in marketing of rural and urban areas as the basis for the positioning of territorial product за авторством I. M. Budnikevych, I. H. Cherdantseva

Отримати повний текст

The approbation of methodology of detection of "exclusive" competitive positions of the city based on technology of market positioning за авторством I. M. Budnikevych, I. H. Cherdantseva

Отримати повний текст

Innovative tools of marketing research in marketing commodity and communication policy of trade establishments за авторством I. M. Budnikevych, I. H. Cherdantseva, I. A. Krupenna

Отримати повний текст

Directions of Application of Marketing Innovations in the Communication Policy of Hotel Enterprises за авторством I. M. Budnikevych, I. I. Blahun, I. A. Krupenna, V. B. Bokuchava

Отримати повний текст