Specifying of elements the internal environment of the city and approaches to their evaluation in terms of territorial marketing von I. M. Budnikevych

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Technology market research in municipal marketing von I. M. Budnikevych

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Role of Partnership Marketing Concept in City Sustainable Development Maintenance von I. M. Budnikevych

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Principles of Construction of Marketing Activity of Tourist Firms of the Region (by the Example of Enterprises of the Chernivtsi Region) von I. M. Budnikevych, I. H. Cherdantseva

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Regions' attractiveness policy: nature, types and successful practices von I. M. Budnikevych, I. I. Havrysh

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Territorial marketing concept as a basis of formation and increase of territories attraction of the regions von I. M. Budnikevych, I. I. Havrysh

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Segmentation in marketing of rural and urban areas as the basis for the positioning of territorial product von I. M. Budnikevych, I. H. Cherdantseva

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The approbation of methodology of detection of "exclusive" competitive positions of the city based on technology of market positioning von I. M. Budnikevych, I. H. Cherdantseva

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Innovative tools of marketing research in marketing commodity and communication policy of trade establishments von I. M. Budnikevych, I. H. Cherdantseva, I. A. Krupenna

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Directions of Application of Marketing Innovations in the Communication Policy of Hotel Enterprises von I. M. Budnikevych, I. I. Blahun, I. A. Krupenna, V. B. Bokuchava

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