The Integrated Complex of Marketing of Higher Education Services

за авторством O. V. Zhehus
Опубліковано 2017

Modeling the Demand for Educational Products of Higher Education Institutions in Ukraine

за авторством O. V. Zhehus
Опубліковано 2018

The Methodology and Results of Diagnostics of Marketing Activity of Higher Educational Institutions in Ukraine

за авторством O. V. Zhehus
Опубліковано 2018

Customer Loyalty Management in Hotel and Restaurant Establishments in the Face of New Challenges

за авторством O. V. Zhehus, O. V. Illiashenko
Опубліковано 2020

Developing the Marketing Instrumentarium to Explore the Interests of Key Stakeholders in the Market of Higher Education Products

за авторством O. V. Zhehus, N. L. Savytska
Опубліковано 2019

A Strategic Analysis of the External Factors Influencing the Development of Retail Trade

за авторством O. V. Zhehus, V. L. Sobolev
Опубліковано 2015

Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges

за авторством L. M. Yancheva, O. V. Zhehus, M. V. Mykhailova
Опубліковано 2020

Evaluating the Marketing Activities of the Restaurant Business Enterprises

за авторством O. V. Zhehus, M. V. Mykhailova, O. P. Afanasieva
Опубліковано 2016