Marketing Management in Ensuring Resilience of Business in the Conditions of the BANI World von O. V. Zhehus

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Modeling the Demand for Educational Products of Higher Education Institutions in Ukraine von O. V. Zhehus

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The Methodology and Results of Diagnostics of Marketing Activity of Higher Educational Institutions in Ukraine von O. V. Zhehus

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The Integrated Complex of Marketing of Higher Education Services von O. V. Zhehus

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Customer Loyalty Management in Hotel and Restaurant Establishments in the Face of New Challenges von O. V. Zhehus, O. V. Illiashenko

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Developing the Marketing Instrumentarium to Explore the Interests of Key Stakeholders in the Market of Higher Education Products von O. V. Zhehus, N. L. Savytska

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A Strategic Analysis of the External Factors Influencing the Development of Retail Trade von O. V. Zhehus, V. L. Sobolev

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Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges von L. M. Yancheva, O. V. Zhehus, M. V. Mykhailova

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Evaluating the Marketing Activities of the Restaurant Business Enterprises von O. V. Zhehus, M. V. Mykhailova, O. P. Afanasieva

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