The Methodical Foundations of Estimating the Strategic Competitive Positions in Developing the Marketing Potential of Enterprise von T. O. Koval, V. P. Yakhkind

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Study of Marketing of Partner Relations as an Instrument of Enterprise Strategic Management von T. A. Koval, V. P. Yakhkind

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The Strategic Planning in Terms of the Enterprise's Marketing Potential von T. O. Koval, O. O. Ponomarenko, V. P. Yakhkind

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The Economic Substance and Regularities of Establishing the Marketing Potential of Enterprise von T. O. Koval, O. O. Ponomarenko, V. P. Yakhkind

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