Improvement of the method of semiotic analysis of materials for detection of informational-psychological impact

• Date: 2025
• Main Authors: Trofymchuk, Oleksandr, Zabolotnyi, Serhyi, Katsalap, Vitaliy
• Format: Article
• Language: Ukrainian
• Published: Kyiv National University of Construction and Architecture 2025
• Subjects: method of semiotic analysis; informational and psychological impact; propaganda; target audience; hypothesis; controlling information; information space; destructive information
• Online Access: https://es-journal.in.ua/article/view/328613
• Journal Title: Environmental safety and natural resources

The improvement of the method of semiotic analysis is carried out in the interests of identifying the informational and psychological impact on target audiences. This is due to the fact that there is a discrepancy in the way of determining the dominant messages in the information space. The main nar...