INNOVATIVE MARKETING COMPLEX: ITS COMPONENTS, METHODS AND TOOLS

The article examines the state of innovation system in Ukraine. This state is defined as a crisis and such that it does not correspond to the current level in countries that have taken the path of innovative development. Low indicators were revealed that characterize innovative activity in industry,...

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Datum:2020
Hauptverfasser: Kalinichenko, Olena, Kaschuck, Kateryna
Format: Artikel
Sprache:Ukrainian
Veröffentlicht: Zhytomyr Ivan Franko State University 2020
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Online Zugang:http://eui.zu.edu.ua/article/view/ISSN2410-3748-2020-2%2827%29-4
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Назва журналу:Economics. Management. Innovations

Institution

Economics. Management. Innovations

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