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INNOVATIVE MARKETING COMPLEX: ITS COMPONENTS, METHODS AND TOOLS

The article examines the state of innovation system in Ukraine. This state is defined as a crisis and such that it does not correspond to the current level in countries that have taken the path of innovative development. Low indicators were revealed that characterize innovative activity in industry,...

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Bibliographic Details
Date:	2020
Main Authors:	Kalinichenko, Olena, Kaschuck, Kateryna
Format:	Article
Language:	Ukrainian
Published:	Zhytomyr Ivan Franko State University 2020
Subjects:	marketing of innovations innovative activity innovative project innovative development innovative business commercialization
Online Access:	http://eui.zu.edu.ua/article/view/ISSN2410-3748-2020-2%2827%29-4
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Journal Title:	Economics. Management. Innovations

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Economics. Management. Innovations

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