КРЕАТИВНИЙ МАРКЕТИНГ ЯК ВАЖЛИВИЙ ІНСТРУМЕНТ ІННОВАЦІЙНОГО РОЗВИТКУ ЕКОНОМІКИ
The article identifies the most important areas of development of creative marketing, which are the result of creative "imagination" of the marketer. In essence, this is the freedom to make a marketing decision based on market conditions, experience, knowledge, consumer behavior in each ma...
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| Date: | 2021 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2021
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/234654 |
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| Journal Title: | Economics. Management. Innovations |