ОСОБЛИВОСТІ СУЧАСНИХ ІНСТРУМЕНТІВ ІНТЕРНЕТ-МАРКЕТИНГУ

• Date: 2021
• Main Authors: Vikarchuk, Olga, Yushkevych, Olena
• Format: Article
• Language: English
• Published: Zhytomyr Ivan Franko State University 2021
• Subjects: інтернет-маркетинг; SMM; SEO-оптимізація; месенджери; веб-аналіз; контекстна реклама; email-маркетинг; чат-боти.
• Online Access: http://eui.zu.edu.ua/article/view/246252
• Journal Title: Economics. Management. Innovations

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet market...