ІНСТРУМЕНТИ ІННОВАЦІЙНОГО МАРКЕТИНГУ В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ

The article is devoted to the issue of managing innovative marketing in a modern competitive market environment. As a result of research has been established that innovations play a crucial role in ensuring economic growth. However, there is a problem of inefficient use of innovative marketing among...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Datum:2021
Hauptverfasser: Kovpaka, Anastasiia, Mosiichuk, Iryna, Klimova, Inna
Format: Artikel
Sprache:Ukrainian
Veröffentlicht: Zhytomyr Ivan Franko State University 2021
Schlagworte:
Online Zugang:http://eui.zu.edu.ua/article/view/246280
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Назва журналу:Economics. Management. Innovations

Institution

Economics. Management. Innovations