ІНСТРУМЕНТИ ІННОВАЦІЙНОГО МАРКЕТИНГУ В СИСТЕМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ
The article is devoted to the issue of managing innovative marketing in a modern competitive market environment. As a result of research has been established that innovations play a crucial role in ensuring economic growth. However, there is a problem of inefficient use of innovative marketing among...
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| Date: | 2021 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2021
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/246280 |
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| Journal Title: | Economics. Management. Innovations |