ІМЕРСИВНІ ТЕХНОЛОГІЇ ЯК ІНСТРУМЕНТ ІННОВАЦІЙНОГО МАРКЕТИНГУ В СФЕРІ ОРГАНІЗАЦІЇ БІЗНЕСУ
The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services). Today's consumer has become more demanding both to the product...
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| Date: | 2021 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2021
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/246316 |
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| Journal Title: | Economics. Management. Innovations |