ІМЕРСИВНІ ТЕХНОЛОГІЇ ЯК ІНСТРУМЕНТ ІННОВАЦІЙНОГО МАРКЕТИНГУ В СФЕРІ ОРГАНІЗАЦІЇ БІЗНЕСУ

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product...

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Bibliographic Details
Date:2021
Main Authors: Fostolovych, Valentyna, Botsian, Tetiana
Format: Article
Language:Ukrainian
Published: Zhytomyr Ivan Franko State University 2021
Subjects:
Online Access:http://eui.zu.edu.ua/article/view/246316
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Journal Title:Economics. Management. Innovations

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Economics. Management. Innovations