ЦІНА І ЇЇ РОЛЬ В МАРКЕТИНГОВОМУ КОМПЛЕКСІ
The article considers the main objectives of marketing pricing policy. It is found that by properly developing marketing pricing policy, companies can form their strategic direction, establish relationships with consumers and improve the conditions for the sale of goods, which is an important part o...
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| Date: | 2024 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2024
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/317161 |
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| Journal Title: | Economics. Management. Innovations |