ЦІНА І ЇЇ РОЛЬ В МАРКЕТИНГОВОМУ КОМПЛЕКСІ

• Date: 2024
• Main Author: Kalinichenko, Olena
• Format: Article
• Language: Ukrainian
• Published: Zhytomyr Ivan Franko State University 2024
• Subjects: маркетинг; ціноутворення; ціна; маркетингова цінова політика; стратегії ціноутворення
• Online Access: http://eui.zu.edu.ua/article/view/317161
• Journal Title: Economics. Management. Innovations

The article considers the main objectives of marketing pricing policy. It is found that by properly developing marketing pricing policy, companies can form their strategic direction, establish relationships with consumers and improve the conditions for the sale of goods, which is an important part o...