УПРАВЛІННЯ БРЕНДОМ ЗАКЛАДУ РЕСТОРАННОГО БІЗНЕСУ
The article explores the features of brand management in the restaurant business as a key tool for enhancing the enterprise’s competitiveness and ensuring its stable development in a dynamic market environment. The relevance of the topic is due to the growing role of brand as an element of intangibl...
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| Date: | 2025 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2025
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/333399 |
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| Journal Title: | Economics. Management. Innovations |