ЕТИЧНИЙ БРЕНДИНГ ЯК СТРАТЕГІЯ СТАЛОГО ЗРОСТАННЯ НА ГАЛУЗЕВИХ РИНКАХ

• Date: 2025
• Main Author: Plysenko, Halyna
• Format: Article
• Language: Ukrainian
• Published: Zhytomyr Ivan Franko State University 2025
• Subjects: бренд; етичний брендинг; сталий розвиток; бізнес; конкурентоспроможність
• Online Access: http://eui.zu.edu.ua/article/view/333404
• Journal Title: Economics. Management. Innovations

The article considers the market-oriented nature of ethical branding within the context of the transformation of the global business environment. The relevance of the study is substantiated by the growing need to adapt traditional branding strategies to the conditions of sustainable development, inc...