ЕКОНОМІЧНА СУТНІСТЬ ТА ФУНКЦІОНАЛЬНЕ ЗНАЧЕННЯ МАРКЕТИНГУ В МЕХАНІЗМІ УПРАВЛІННЯ ПІДПРИЄМСТВОМ
This article examines the modern economic environment, characterized by globalization and rapid digital transformation, which requires enterprises to transition from traditional marketing approaches to the use of flexible, integrated, and customer-oriented solutions. The success of any company is de...
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| Date: | 2025 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2025
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/346739 |
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| Journal Title: | Economics. Management. Innovations |