ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНИЙ МЕХАНІЗМ ПРИЙНЯТТЯ УПРАВЛІНСЬКИХ РІШЕНЬ НА ПІДПРИЄМСТВАХ ХАРЧОВОЇ ПРОМИСЛОВОСТІ

• Дата: 2025
• Автор: Ovdiiuk, Olena
• Формат: Стаття
• Мова: Українська
• Опубліковано: Zhytomyr Ivan Franko State University 2025
• Теми: управлінські рішення; організаційно-економічний механізм; штучний інтелект; харчова промисловість
• Онлайн доступ: http://eui.zu.edu.ua/article/view/346753
• Назва журналу: Economics. Management. Innovations

The article provides a comprehensive analysis of the transformation of the organizational-economic mechanism of managerial decision-making at Ukrainian food industry enterprises under conditions of global turbulence and wartime. The author examines the evolution of management approaches during the period of 2000-2025, highlighting the paradigm shift from profit maximization and transaction cost theory to ensuring resilience and supply chain stability. The study assesses the state of the industry, which experienced a catastrophic drop in production at the beginning of the full-scale invasion (down to -53.5%) but demonstrated adaptive recovery in 2023-2024. Structural changes in export activities and the role of western regions as "rear hubs" for relocated businesses are highlighted. Particular attention is paid to the issue of the "digital divide," which threatens the competitiveness of small and medium-sized enterprises compared to large agro-holdings. The practical aspects of transforming decision-making mechanisms under modern challenges are examined through the examples of leading Ukrainian agro-holdings. The experience of the "Kernel" company, which implemented a strategy of vertical logistics integration and a 5-stage risk management cycle, is analyzed. The role of ESG principles is explored using the example of the "Astarta" agro-industrial holding. The digital transformation of the "MHP" company is analyzed, highlighting the role of artificial intelligence and automation (specifically WMS) in ensuring customer-centricity and high ROI. A forecast is also presented regarding the increase in investments in digital projects by sector companies up to 50% in 2025. The conclusions substantiate that the effectiveness of managerial decisions in modern conditions depends on the transition to proactive models, scenario modeling, and full process digitalization, which is a necessary condition for Ukraine to regain its leading positions in the global food market.