СТРАТЕГІЧНИЙ МАРКЕТИНГ В УМОВАХ ВОЄННОЇ НЕСТАБІЛЬНОСТІ: ВИКЛИКИ ТА АДАПТАЦІЙНІ МЕХАНІЗМИ
The article examines the features of the formation and implementation of strategic marketing in conditions of military instability, which causes radical changes in the functioning of the national economy and market systems. The essence and interrelation of the concepts of "strategic marketing&q...
Saved in:
| Date: | 2025 |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Ivan Franko State University
2025
|
| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/346757 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Economics. Management. Innovations |