ПРЯМИЙ МАРКЕТИНГ У СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ
The article examines the role of direct marketing within the system of marketing communications and its significance for building long-term relationships between a company and its consumers. The essence of direct marketing is revealed as a set of tools that enables personalized interaction with the...
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| Date: | 2025 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2025
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/346758 |
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| Journal Title: | Economics. Management. Innovations |