DIGITAL-МАРКЕТИНГ ОСВІТНІХ ПОСЛУГ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ ВИЩОЇ ОСВІТИ
The article examines theoretical and practical aspects of applying digital marketing of educational services in the context of the digital transformation of higher education systems. The necessity of transitioning higher education institutions toward digitally oriented marketing models is substantia...
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| Date: | 2026 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2026
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| Subjects: | |
| Online Access: | https://eui.zu.edu.ua/article/view/362511 |
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| Journal Title: | Economics. Management. Innovations |