The use of mathematical methods for decision making in optimal pricing strategy for enterprises

• Дата: 2016
• Автори: Shevchenko, N., Gudkova, E.
• Формат: Стаття
• Мова: English
• Опубліковано: Інститут економіки промисловості НАН України 2016
• Назва видання: Економічний вісник Донбасу
• Теми: Marketing
• Онлайн доступ: http://dspace.nbuv.gov.ua/handle/123456789/114914
• Назва журналу: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Цитувати: The use of mathematical methods for decision making in optimal pricing strategy for enterprises / N. Shevchenko, E. Gudkova // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 124–127. — Бібліогр.: 5 назв. — англ.

It is noted that the development, modification and adaptation of methods and pricing models takes place according to the conditions in which the price is formed. It is indicated that the variability of the external conditions of functioning of enterprises (political and economic) determines the relevance of the issue of choosing the optimal pricing strategy under uncertainty and risk. The task of developing a model of the optimal pring strategy of industrial enterprise in the conditions of uncertainty and risk of the generated sets of strategies. It is indicated that the choice of the enterprise will depend on the projected sales volume for the next period and the ratio of the company's management to the economic risk. This situation is presented in the form of a statistical game where players act on the one hand the company's management, and on the other - the level of demand (the planned volume of sales) in the company's products. Choosing the optimal strategy is proposed to carry out with the help of decision criteria: Bayes, Wald and Laplace.