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К вопросу о социальной роли и этике паблик рилейшнз
The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to interpretation of public relationsí social role in a society widely spread in the theory and practice of Western countries. Sharing the American public relations theoris...
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| Format: | Article |
| Language: | Russian |
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Iнститут соціології НАН України
2000
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| Series: | Социология: теория, методы, маркетинг |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/89576 |
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irk-123456789-895762015-12-17T03:02:06Z К вопросу о социальной роли и этике паблик рилейшнз Королько, В. The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to interpretation of public relationsí social role in a society widely spread in the theory and practice of Western countries. Sharing the American public relations theorist James Grunigís point of view on a normative theory of ethical PR, the author shows that only in case of practical application of symmetrical (ideal) model to mutual relation between organizations and publics the social institute of public relations may overcome a utilitarian approach to ethics andwill become effective and socially responsible indeed. The author comes to a conclusion, that the application of such a symmetrical model of public relations in Ukraine will promote the democracy development and the coming of a civil society in this country. 2000 Article К вопросу о социальной роли и этике паблик рилейшнз / В. Королько // Социология: теория, методы, маркетинг. — 2000. — № 1. — С. 62-75. — Бібліогр.: 29 назв. — рос. 1563-4426 http://dspace.nbuv.gov.ua/handle/123456789/89576 ru Социология: теория, методы, маркетинг Iнститут соціології НАН України |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine |
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DSpace DC |
| language |
Russian |
| description |
The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to interpretation of public relationsí social role in a society widely spread in the theory and practice of Western countries. Sharing the American public relations theorist James Grunigís point of view on a normative theory of ethical PR, the author shows that only in case of practical application of symmetrical (ideal) model to mutual relation between organizations and publics the social institute of public relations may overcome a utilitarian approach to ethics andwill become effective and socially responsible indeed. The author comes to a conclusion, that the application of such a symmetrical model of public relations in Ukraine will promote the democracy development and the coming of a civil society in this country. |
| format |
Article |
| author |
Королько, В. |
| spellingShingle |
Королько, В. К вопросу о социальной роли и этике паблик рилейшнз Социология: теория, методы, маркетинг |
| author_facet |
Королько, В. |
| author_sort |
Королько, В. |
| title |
К вопросу о социальной роли и этике паблик рилейшнз |
| title_short |
К вопросу о социальной роли и этике паблик рилейшнз |
| title_full |
К вопросу о социальной роли и этике паблик рилейшнз |
| title_fullStr |
К вопросу о социальной роли и этике паблик рилейшнз |
| title_full_unstemmed |
К вопросу о социальной роли и этике паблик рилейшнз |
| title_sort |
к вопросу о социальной роли и этике паблик рилейшнз |
| publisher |
Iнститут соціології НАН України |
| publishDate |
2000 |
| url |
http://dspace.nbuv.gov.ua/handle/123456789/89576 |
| citation_txt |
К вопросу о социальной роли и этике паблик рилейшнз / В. Королько // Социология: теория, методы, маркетинг. — 2000. — № 1. — С. 62-75. — Бібліогр.: 29 назв. — рос. |
| series |
Социология: теория, методы, маркетинг |
| work_keys_str_mv |
AT korolʹkov kvoprosuosocialʹnojroliiétikepablikrilejšnz |
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2023-10-18T19:40:03Z |
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2023-10-18T19:40:03Z |
| _version_ |
1796147582503747584 |