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Социологические аспекты мотивации финансового поведения населения
The article is destined to reveal sociological characteristics of population’s financial behavior motivation. Motivating forces of monetary activity are presented in the form of incentive mechanism of socially determined behavior. They are aimed at the sociogenic needs satisfaction and are formed...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2005
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| Series: | Социология: теория, методы, маркетинг |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/90117 |
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| Summary: | The article is destined to reveal sociological characteristics of population’s financial
behavior motivation. Motivating forces of monetary activity are presented in the form
of incentive mechanism of socially determined behavior. They are aimed at the
sociogenic needs satisfaction and are formed on the basis of group values, social
attitudes and norms of specific community. Three kinds of financial behavior are
distinguished: pragmatic efficiency motivation, institutional one, and intense emotions motivation. |
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