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Применение уличных опросов в исследованиях электоральных ориентаций
Studying the electoral orientations a researcher may be faced with the lack of sincerity shown by respondents that causes errors. For the improvement of results in sociological research it is necessary to provide a feeling of anonymity that contributes to a higher sincerity of respondents. Street...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2006
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| Series: | Социология: теория, методы, маркетинг |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/90291 |
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| Summary: | Studying the electoral orientations a researcher may be faced with the lack of sincerity
shown by respondents that causes errors. For the improvement of results in sociological
research it is necessary to provide a feeling of anonymity that contributes to a higher
sincerity of respondents. Street survey can be considered as one of the possible methods
of sociological research, which allows to achieve this goal. Comparing the results of two
surveys made by different methods (in the street and living quarters), the author
analyzes their advantages and drawbacks. |
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