Green marketing approaches: Ukrainian and Norwegian experience
The aspects of green marketing approaches implementation as innovative way of sustainable development are viewed in the article. The research objective is to compare application of ecological instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development...
Збережено в:
| Дата: | 2013 |
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| Автори: | , |
| Формат: | Стаття |
| Мова: | English |
| Опубліковано: |
Кримський науковий центр НАН України і МОН України
2013
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| Назва видання: | Культура народов Причерноморья |
| Теми: | |
| Онлайн доступ: | http://dspace.nbuv.gov.ua/handle/123456789/92447 |
| Теги: |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Цитувати: | Green marketing approaches: Ukrainian and Norwegian experience / K.S. Zbuker, A.V. Vershytsky // Культура народов Причерноморья. — 2013. — № 263. — С. 18-21. — Бібліогр.: 7 назв. — анг. |
Репозитарії
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Резюме: | The aspects of green marketing approaches implementation as innovative way of sustainable
development are viewed in the article. The research objective is to compare application of ecological
instruments in Norway and Ukraine thus to develop several recommendations to the sustainable development
process in Ukraine.The methodology used in the study was literature review and acomparative analysis in the
field of green marketing tools in Ukraine and Norway. The role of state agencies, entities and NGOs in applying
such tools is underlined in the research. In Ukraine in contrast to Norway green marketing tools are not
significant used in the sustainable development of the regions. |
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