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Современная реклама: манипуляции с «модными словами»
The article deals with the language trends within ads in the 21-st century. The factor of using specific bright words in commercials let us note a language style, and speak of the words – like of styled words. These words serve in the ads an attraction of consumer’s attention.
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Центр наукових досліджень та викладання іноземних мов НАН України
2009
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| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/9956 |
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