Про один гібридний підхід до агентного моделювання процесів інформаційного розповсюдження
The article considers the problem of modeling information dissemination processes in social networks, taking into account both the individual behavior of users and the structural features of the network. Based on mixed-effect models based on automata approaches in combination with agent-based modeli...
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| Datum: | 2025 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | Ukrainisch |
| Veröffentlicht: |
Kamianets-Podilskyi National Ivan Ohiienko University
2025
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| Online Zugang: | http://mcm-tech.kpnu.edu.ua/article/view/339860 |
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| Назва журналу: | Mathematical and computer modelling. Series: Technical sciences |
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Mathematical and computer modelling. Series: Technical sciences| Zusammenfassung: | The article considers the problem of modeling information dissemination processes in social networks, taking into account both the individual behavior of users and the structural features of the network. Based on mixed-effect models based on automata approaches in combination with agent-based modeling, a hybrid approach is proposed, which achieves a more realistic reproduction of the dynamics of information dissemination. User behavior is formalized using finite automata, and network influence is described through special models that take into account interpersonal communication and external information pressure through mass media. Factors influencing the processes of dissemination and perception of information by different users are determined. A mathematical model of the information dissemination process is formalized taking into account the characteristics of mixed influence. A procedure for numerical simulation of the dissemination process is formulated based on the resulting automata-agent model. The information dissemination environment is considered using a planar graph. Using the proposed model, a comparative modeling of the information dissemination process with the behavior of the classic "Republicans-Democrats" game is conducted. The results showed that the hybrid approach allows for a more accurate description of different scenarios for the dissemination of ideas and takes into account the effect of the group structure of the social network. Graphs demonstrating modeled dissemination processes are presented. The gradual nature of the idea dissemination process, with various possible scenarios, is highlighted. Further research is planned, taking into account the possibility of users changing their minds after adopting one of the existing ideas. The findings can be used to simulate and predict the behavior of information processes, develop strategies to counter disinformation, and optimize digital communications campaigns |
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