Information Flows on the Wholesale Food Market in Poland
The problem of information flows organization on the food goods market in Poland is presented. Information flows are analyzed on the wholesaler market and the example of logistics centre is used – Wielkopolska Gildia Rolno-Ogrodnicza S.A. The paper is considering the issues of information system imp...
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Інститут проблем моделювання в енергетиці ім. Г.Є. Пухова НАН України
2008
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| Цитувати: | Information Flows on the Wholesale Food Market in Poland / J. Nowakowska-Grunt // Электронное моделирование. — 2008. — Т. 30, № 3. — С. 105-113. — Бібліогр.: 15 назв. — англ. |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine| _version_ | 1860133931360190464 |
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| author | Nowakowska-Grunt, J. |
| author_facet | Nowakowska-Grunt, J. |
| citation_txt | Information Flows on the Wholesale Food Market in Poland / J. Nowakowska-Grunt // Электронное моделирование. — 2008. — Т. 30, № 3. — С. 105-113. — Бібліогр.: 15 назв. — англ. |
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| description | The problem of information flows organization on the food goods market in Poland is presented. Information flows are analyzed on the wholesaler market and the example of logistics centre is used – Wielkopolska Gildia Rolno-Ogrodnicza S.A. The paper is considering the issues of information system improvement necessity because of its usage in researched object.
Представлена задача организации информационных потоков на продуктoвом рынке Польши. Дан анализ информационных потоков на оптовом рынке и приведен пример центра логистики Wielkopolska Gildia Rolno-Ogrodnicza S.A. Рассмотрены проблемы усовершенствования информационной системы для использования ее в исследуемом объекте.
Наведено задачу організації інформаційних потоків на продуктовому ринку Польщі. Дано аналіз інформаційних потоків на оптовому ринку і наведено приклад центру логістики Wielkopolska Gildia Rolno-Ogrodnicza S.A. Розглянуто проблеми удосконалення інформаційної системи для використання ії у досліджуваному об’єкті.
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| first_indexed | 2025-12-07T17:46:35Z |
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J. Nowakowska-Grunt, PhD
Czestochowa University of Technology
(E-mail: jng@zim.pcz.czest.pl)
Information Flows
on the Wholesale Food Market in Poland
The problem of information flows organization on the food goods market in Poland is presented.
Information flows are analyzed on the wholesaler market and the example of logistics centre is
used – Wielkopolska Gildia Rolno-Ogrodnicza S.A. The paper is considering the issues of infor-
mation system improvement necessity because of its usage in researched object.
Ïðåäñòàâëåíà çàäà÷à îðãàíèçàöèè èíôîðìàöèîííûõ ïîòîêîâ íà ïðîäóêòoâîì ðûíêå Ïîëüøè.
Äàí àíàëèç èíôîðìàöèîííûõ ïîòîêîâ íà îïòîâîì ðûíêå è ïðèâåäåí ïðèìåð öåíòðà
ëîãèñòèêè Wielkopolska Gildia Rolno-Ogrodnicza S.A. Ðàññìîòðåíû ïðîáëåìû óñîâåðøåíñò-
âîâàíèÿ èíôîðìàöèîííîé ñèñòåìû äëÿ èñïîëüçîâàíèÿ åå â èññëåäóåìîì îáúåêòå.
K e y w o r d s: wholesale food market, information flows, logistics centre.
Characteristics of the food market in Poland. The sector of food goods in Po-
land is the element in which meaning transfigurations were written down in re-
cent years, what adapted it to conditions of the economy market. It is shown
through the pointed out bellow occurring events [1]:
fast privatization of the sector;
modernization in the field of food processing industry;
managing of big, foreign investments;
increasing the goods offer;
upsizing the level of processing food.
However it is possible apart from so profitable changes which are pointing at
strengths of the food industry to observe also weaknesses, mainly (characteristic
also for leaders in the branch) the low level of applying marketing principles and
modern administration in the company, and also wants in the field of modern
technologies, often the low quality of raw materials utilized for production, the
low level of the concentration, the specialization and integration, as well as orga-
nizational maladjustment. Such defects are most often observed in the group of
average and small companies. It is appearing, that deriving of examples from
companies organized in the way characteristic for companies with the foreign
capital, perhaps might posing the trend of operations which should be applied in
ISSN 0204–3572. Ýëåêòðîí. ìîäåëèðîâàíèå. 2008. Ò. 30. ¹ 3 105
Polish food companies. Inflow of new technologies, as well as the application of
modern solutions from the range of administration, marketing and the distribu-
tion is this trend which, food companies should proceed in. However reaching
the high level of development can be difficult since the relatively slow evolution
of distribution channels, considerable crumbling of trade and the small inclina-
tion for the concentration and integration are seen on the market in this range. A
lot of companies with the foreign capital which are running their own production
or buying domestic companies are remark concentrated on developing modern
distribution channels, adapted to consumers needs. Multistage often prolongs
existing channels on the way from products to final purchasers already, and it is
upsizing expenses of rotation and the price of goods is increasing what is lower-
ing its competitiveness. Big meaning in reaching the competitive advantage of
food companies has applying principles of marketing, modernizing administra-
tion and applying principles of logistics. Such demands mainly are fulfilling big
companies which are extracting big professional competence from theirs trading
partners, the broad range of provided services, fixed availability and reaching
the maximally broad cluster of clients with the commodity. Undoubtedly formu-
lated requirements are influencing restructuring processes in the food branch, in
spite of wants in the range of capital disposition. So the changes are proceeded in
the field of objective structures, which in consequence lead to [2]:
structural diversifying of companies, influencing for random competition
between them, which eliminates the threat of monopolistic practices applying;
domination of private firms above state in the majority of industries;
increasing the bond with strategic investors, ensuring inflow of capital and
new technologies and forcing companies restructuring;
emerging of sector leaders and capital groups operating in the developing
companies environment.
To distinguish among development trends of the food branch still belongs
intensifying tendency towards both horizontal and vertical integration.
Horizontal integration means the afford creating of organizational given product
producers compounds on the purpose shared representation for contacts needs
with trading partners, information exchange and taking promotional operations
up. Vertical integration is inspired by producers and it is embracing providers of
raw materials for food processing industry and partners in channels of the food
distribution, what should lead to creation the robust cooperative compounds.
Changes dropping in food companies functioning on shared European Union
market certainly have direct impact on the shape and links of logistic networks in
which they are located in. So Polish companies, wanting their products to be ac-
cessible on the European Union market, are concentrating on the solutions
search also from the range of logistics [3]. The solution supporting them in these
J. Nowakowska-Grunt
106 ISSN 0204–3572. Electronic Modeling. 2008. V. 30. ¹ 3
activities might be logistics partners, who are often offering the broad range of
services, and which are given the possibility to ensure availability of products one
the European Union market. The research in the service TSL branch (the transport,
forwarding, logistics) are pointing out the observation after Poland accession to EU
the commodity crumbling, what means that companies more often charge with the
transport of small consignments in the shorter length of time. It is peculiarly impor-
tant in the food branch, because of the need to keep terms of usefulness for con-
sumption, so using of the fast transport. Because of the commodities specificity
(need to keep special conditions at the transport e.g. cooling) food companies have
to select for verified counterparts collaborating with them in the network [4].
Commodity exchanges and the wholesale market as the links of food
supply chains. Commodity exchanges are the important link performing in mar-
ket economies, fulfilling a lot of function. Taking under remark legal conditions
of commodity exchanges functioning, it is necessary to consider the duties, as
the act regulating their organization is superimposing [5]. Stock exchanges are
posing the centralized market where concentrated is the demand and the supply
for determined goods. So their part refers to mutual keeping in touch the producers
with clients of goods offered on the stock exchange. However such operations
are too limited in the age of the market economy, so it seems that it is also the
proper task for stock exchanges to be reached by value added creation for the
client, which is able to achieve by some extra operations like storing, packing, palet-
tes standardization of stored products etc. That is the reason that logistic operations
are very desired, as they are giving the chance to obtain availability of market
products for clients [6].
As it is resulting from the commodity exchange definition, it is marked by
the permanent place and tense of appointments for producers and clients. But the
most significant feature of the stock exchange, is the fact that goods offered there
for sale have to be standardized and what is more, to such a level, that stock mar-
ket commodities became spare entirely, what means there is the determined
quantity of one commodity is able to be replaced with the other commodity game
of the same species. Formal conditioning of stock exchange functioning are also
signed in its regulations. The regulations are deciding what is the object of the
stock-exchange turnover and quality standards are binding for the given com-
modity, as well as what is the smallest commodity quantity which can be the ro-
tation object. Generally, it is possible on the stock exchange to partition con-
tained transactions into two basic groups: real transactions and terminable trans-
actions of the futures type. This classification is shown on Fig. 1.
The research managed on the Polish stock market presents that the basic task
of commodity exchanges is leading the real transactions, what means that they
are located in the preliminary phase of stock market development [8]. One of de-
Information Flows on the Wholesale Food Market in Poland
ISSN 0204–3572. Ýëåêòðîí. ìîäåëèðîâàíèå. 2008. Ò. 30. ¹ 3 107
clared creating commodity exchanges purposes at the beginning of `90 was the
improvement of agricultural-food products rotation, increasing this rotation
turnover, as well as making easier of both domestic and international business
contacts. These postulates were fulfilled, stock exchanges are fulfilling the
price-creation role, but it is limited because prices auctioned on them are left un-
der robust impact of interventional operations of the Agricultural Market
Agency. Also the important function of commodity exchanges is creating the in-
formation base about the quantity, the structure and trends of supply, demand
and prices changes. The amassed information base is permitting for forecasting,
what is enabling for participants in the market to take the decision up in the pro-
duction sphere and trade. Information which is generated by commodity ex-
changes is available to all objects functioning on the agricultural-food market, so
for producers, dealers, food processing industry workers, and the central institu-
tions, what makes possible to make reports and market forecasts by them. So
commodity exchanges are fulfilling the important task in the field of creating in-
formation bases improving the process of the goods and information flow,
posing this link, which is generating accessible information easily and fast for all
links of the agricultural food processing industry supply chain.
Logistics services centers as the peculiar form of the service activity.
Logistics centers are the important factor of the economic growth in European
countries, which is improving execution of logistic processes. The definition of
the logistic centre is proving that it is «independent economic object having the
allocated area linked to the communication environment (with mainly road net-
work), with infrastructure (ways, squares, car parks, engineering buildings and
J. Nowakowska-Grunt
108 ISSN 0204–3572. Electronic Modeling. 2008. V. 30. ¹ 3
Stock market transactions
Terminable futures
Immediate
delivery
on arrival
on loading
on shipping
: Speculative
on rise
on fall
on loan
on arbitrage
on option
protective
purchase hedging
sale hedging
:
:
Real
Fig. 1. Stock market transactions [7]
buildings), with the equipment, personnel and the organization, providing logis-
tic services within the confines of short-term orders or continuous agreements
with external deliverers.» [9].
It is necessary to point out that every logistic centre without regard to the
kind or the type, is completed with [10]:
buildings which enable the work for all centre departments in logistics ser-
vices realization;
stock buildings along with fitting;
fitted reload terminals along with squares and with access roads;
computer networks, making cooperation with deliverers and clients possible,
banks, insurance companies;
gastronomic and hotel, medical, workshop back-end particularly for cars etc.
Designing and the construction of the centre however is not ending in the ma-
terial sphere because it is posing only the base for internal communication systems
elaboration. The infrastructure should be organized in the way, that the flow of
materials and information was fast and efficient. Complexity and flexibility of the
operation, which are characteristic for logistics centers allow for fast and effective
reacting to changes dropping on the home market as well as troubleless adapting to
trends of each segments development on the European market.
Logistics centers are posing the peculiar form resulting from functions ful-
filled by them, these functions are always subordinated to tasks of logistics ac-
tivities like ensuring the supply in the desired quantity, the place and the tense.
The functions of logistics centers are divided on the standard (essential) and auxi-
liary. The first group of centre tasks includes [11]:
transfer transshipping coming from many deliverers charges, shipments
storing coming from many deliverers and intended for many clients, portioning
and compiling charges intended for many clients, transport, mainly for clients;
auxiliary functions are: materials processing, sorting, compression and
forming transport and stock units, repair services, accepting of expressions and
the complaint, cleaning packages etc.
Logistics centers implemented at excelling countries are favorable for the
intensive commodities exchange on the domestic and international market, as
well as for rising of structural changes influencing the whole regions and eco-
nomic activity parameters of companies. This statement confirms the right of as-
sumption, that well planned and realized logistic services depend much on the
location, the kind and the organization of logistic centers [12].
Also the important function of logistics centers is creating the information
base about the quantity, the structure and trends of supply, demand and prices
changes. The amassed information base is permitting for forecasting, what is en-
abling for participants in the market to take the decision up in the production
sphere and trade. Information which is generated by logistics centers is available
Information Flows on the Wholesale Food Market in Poland
ISSN 0204–3572. Ýëåêòðîí. ìîäåëèðîâàíèå. 2008. Ò. 30. ¹ 3 109
to all objects functioning on the agricultural-food market, so for producers, dealers,
food processing industry workers, and the central institutions, what makes pos-
sible to make reports and market forecasts by them. So logistics centers are ful-
filling the important task in the field of creating information bases improving the
process of the goods and information flow, posing this link, which is generating
accessible information easily and fast for all links of the supply chain. Such in-
formation is peculiarly essential in agricultural food processing industry, where
the subject of action are raw materials, semi-finished articles and final goods
with the peculiar properties.
Information system of the logistics centre in the Wielkopolska Gildia
Rolno-Ogrodnicza S.A in Poznan (WGRO) [13, 14]. As the sources are giving
the Gildia is equipping about 5000 of companies, usually located in the area of
median-western and northern Poland, and their annual turnover is reaching 400—
500 mln. of PLN. Taking under remark the objects which are entering into its
composition, it is possible to single out the links as it is shown on Fig. 2. The
most important of objects functioning on the mentioned exchange is the logistics
and distribution center. This center has a main task to organize and co-ordinate
bigger supplies and standardized games of agricultural-gardening commodities
for clients.
In the functioning object as is the commodity exchange, it is possible to dis-
tinguish according to logistics classic partitions, three basic phases of physical
goods flows. They are: the supply phase, the processing phase and the distribu-
tion phase.
J. Nowakowska-Grunt
110 ISSN 0204–3572. Electronic Modeling. 2008. V. 30. ¹ 3
Producer
Logistics
and Distribution
Center
Logistics
Operator
Customer
Information Product
Fig. 2. Schema of the logistics system on the WGRO S.A market [13]
Physical goods and information flows refer to both individual and organized
deliverers in the supply phase. Here it means the individual producers of agricul-
tural-food commodities, as well as producers groups and specialized processing
companies. Producers groups are the most profitable deliverers from the effi-
ciency point of view, because they are supplying at one time bigger, usually
good qualitatively deliveries. In this case so, producers groups are deliverers
privileged group and they have in WGRO specialist consulting and necessary
production products deliveries ensured (like seeds, seed potatoes, fertilizers
etc.). Assigning to organizing into producers groups by single deliverers is rest-
ing on the logistics and distribution centre [15].
Processing logistics includes the activity linked with compiling of deliveries
and with supplying the network of big commercial clients with agri-gardening
products. Department of compiling has modern devices for compression and
tagging of commodities with bar codes what is causing that commodities going
through this phase of the exchange performance are growing standardized, high
qualitatively products. To point apart from such solutions, but also important
WGRO activity is immediate sale realized in the modern hall. It refers to small
games offered by single, not associated producers of commodities. It seems that
this form of activity will be more vanished, because in spite of the periodic in-
crease in turnover, it is possible to notice the drop in the interest in purchases
from the small and average buyers, who were still posing recently the main
group of clients on the stock exchange. It is connected with changes which took
place about market agents. More often on the market cash and carry are buying
actively big commercial networks and mediators, however the number of pur-
chases realized by small groups of dealers who are just equipping themselves at
cash and carry type wholesalers rather is falling. Because of that big commercial
networks are more and more significant clients of WGRO, they require not only
the high quality commodities and proper packages and the sign of compatibly
with the EAN system standards, but also deliveries at the right place and right
time in accordance to the Just-in-Time system. Individual deliverers are not ca-
pable to fulfill such requirements.
The department of marketing and trade is playing the essential part in the
sphere of the WGRO distribution. Tasks of the marketing department are con-
centrating on the influence on buyers in the purpose of stock exchange populari-
zation, and promoting modern forms of the wholesale business with a promotion
of Polish products. The trade department is supposed to search for clients effec-
tively. It is collaborating with the logistics and distribution centre in the informa-
tion exchange, which is delivering necessary information to contact with clients
and associating them with deliverers offering commodities. The commercial of-
fer elaborated by the trade department is then published on the Internet, what
gives the access to it for all objectives, not only for those, which are located in
the proximity area.
Information Flows on the Wholesale Food Market in Poland
ISSN 0204–3572. Ýëåêòðîí. ìîäåëèðîâàíèå. 2008. Ò. 30. ¹ 3 111
In pointed the next links of the logistics chain is not characterized so far one
of elements - the logistic operator activity. In WGRO such an operator is Paker
company, which has a task to provide a range of services as: accepting supplies
from deliverers, sort, the short-term store, packing in collective and individual
packages, forming of logistic units and feeding the commodity to the consumers.
So activities of the service company are managing to enriching products with
new, attractive application values that they are attractive for big market clients
like supermarkets and retail networks.
The significant meaning in the commodity exchange supply chain possesses
the information flow. Such a flow is being done in the peculiar way in restated
WGRO. Because the full trade offer of exchange is available through the
Internet as the electronic form – Trade Information System (SIR), so also all the
information gathered from the producers should be in Internet. But because ac-
cessibility to this carrier of information is very small at farmers, stock exchange
in collecting information is using means of offices, as well as the agricultural
consulting centers. Farmers are able in these places to fill the document in the
questionnaire form, and then the trained workers of communes and centers are
typing it out to the electronic form made it also available in the e-catalogue. The
flow of information is paper-less, however information given by producers is
coming to the data base managed by the WGRO S.A Logistics and Distribution
Center. The system of exchange information with the Internet usage is com-
pleted by the system of information and training meetings, while the producers
learn about possibilities and principles of cooperation with WGRO S.A, as well
as about many substantive questions.
Summary. Wholesale market, with the good example of Wielkopolska
Gildia Rolno-Ogrodnicza S.A, is fulfilling the broader and broader role in the
supply chain. By the intentional and conscious operations it is creating the mar-
ket of deliverers, with promoting and awarding beneficial from supply chain
point of view solutions as producers groups. Also the processing and distribution
sphere are modern and both using logistics operators, which provide complex lo-
gistics services, and all that allows for create value added for goods offered by
Gildia. In Informational flow sphere the Gildia is initiating the activities with the
purpose on easy accession, even if there are some difficulties in flow realization
(small availability to the Internet observed among agricultural products producers).
All these activities make the Gildia an intermediary link for goods exchange be-
tween deliverers and customers of agricultural-food goods, and it becomes a
specific logistics center which take an important place in the agricultural-food
industry supply chain. It is also fulfilling the very important role as the interme-
diary link for information exchange between sellers and consumers.
J. Nowakowska-Grunt
112 ISSN 0204–3572. Electronic Modeling. 2008. V. 30. ¹ 3
Íàâåäåíî çàäà÷ó îðãàí³çàö³¿ ³íôîðìàö³éíèõ ïîòîê³â íà ïðîäóêòîâîìó ðèíêó Ïîëüù³. Äàíî
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| id | nasplib_isofts_kiev_ua-123456789-101575 |
| institution | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| issn | 0204-3572 |
| language | English |
| last_indexed | 2025-12-07T17:46:35Z |
| publishDate | 2008 |
| publisher | Інститут проблем моделювання в енергетиці ім. Г.Є. Пухова НАН України |
| record_format | dspace |
| spelling | Nowakowska-Grunt, J. 2016-06-05T10:23:39Z 2016-06-05T10:23:39Z 2008 Information Flows on the Wholesale Food Market in Poland / J. Nowakowska-Grunt // Электронное моделирование. — 2008. — Т. 30, № 3. — С. 105-113. — Бібліогр.: 15 назв. — англ. 0204-3572 https://nasplib.isofts.kiev.ua/handle/123456789/101575 The problem of information flows organization on the food goods market in Poland is presented. Information flows are analyzed on the wholesaler market and the example of logistics centre is used – Wielkopolska Gildia Rolno-Ogrodnicza S.A. The paper is considering the issues of information system improvement necessity because of its usage in researched object. Представлена задача организации информационных потоков на продуктoвом рынке Польши. Дан анализ информационных потоков на оптовом рынке и приведен пример центра логистики Wielkopolska Gildia Rolno-Ogrodnicza S.A. Рассмотрены проблемы усовершенствования информационной системы для использования ее в исследуемом объекте. Наведено задачу організації інформаційних потоків на продуктовому ринку Польщі. Дано аналіз інформаційних потоків на оптовому ринку і наведено приклад центру логістики Wielkopolska Gildia Rolno-Ogrodnicza S.A. Розглянуто проблеми удосконалення інформаційної системи для використання ії у досліджуваному об’єкті. en Інститут проблем моделювання в енергетиці ім. Г.Є. Пухова НАН України Электронное моделирование Применение методов и средств моделирования Information Flows on the Wholesale Food Market in Poland Article published earlier |
| spellingShingle | Information Flows on the Wholesale Food Market in Poland Nowakowska-Grunt, J. Применение методов и средств моделирования |
| title | Information Flows on the Wholesale Food Market in Poland |
| title_full | Information Flows on the Wholesale Food Market in Poland |
| title_fullStr | Information Flows on the Wholesale Food Market in Poland |
| title_full_unstemmed | Information Flows on the Wholesale Food Market in Poland |
| title_short | Information Flows on the Wholesale Food Market in Poland |
| title_sort | information flows on the wholesale food market in poland |
| topic | Применение методов и средств моделирования |
| topic_facet | Применение методов и средств моделирования |
| url | https://nasplib.isofts.kiev.ua/handle/123456789/101575 |
| work_keys_str_mv | AT nowakowskagruntj informationflowsonthewholesalefoodmarketinpoland |