Organization of marketing activity of coal mining enterprises in an irregular demand environment: theoretic and practical aspects

• Published in: Економічний вісник Донбасу
• Date: 2016
• Main Authors: Zaloznova, Y., Trushkina, N.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2016
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/114907
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Organization of marketing activity of coal mining enterprises in an irregular demand environment: theoretic and practical aspects / Y. Zaloznova, N. Trushkina // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 91–95. — Бібліогр.: 7 назв. — англ.

The contents of the term «marketing activity of coal mining enterprise» was revised considering the peculiarities of operation thereof. Factors affecting marketing processes of coal producers were identified. Dynamics of marketing of coal mining companies were analyzed. A forecast of marketing rate...