Bank marketing at the present Ukrainian banking services market

• Published in: Економічний вісник Донбасу
• Date: 2016
• Main Authors: Shlafman, N., Hudkov, V.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2016
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/114909
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Bank marketing at the present Ukrainian banking services market / N. Shlafman, V. Hudkov // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 99–103. — Бібліогр.: 13 назв. — англ.

The high degree of Ukrainian economy’s politicization led to an aggravation of problems in the banking sector, which virtually ceased to perform its function of lending business these days. For an effective functioning of the banking system in the face of growing competition and commercialization of...