Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications)

• Published in: Економічний вісник Донбасу
• Date: 2016
• ISSN: 1817-3772
• Main Authors: Litovchenko, I., Shkurupskaya, I.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2016
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/114911
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Industry 4.0 as a major factor in the formation of IMC (Integrated Marketing Communications) (Integrated Marketing Communications) / I. Litovchenko, I. Shkurupskaya // Економічний вісник Донбасу. — 2016. — № 4 (46). — С. 109–114. — Бібліогр.: 14 назв. — англ.

The emergence of public information systems and global industrial networks had a transformative impact on all sectors of modern society, the economy and business and converted industrial automation to a new fourth stage of industrialization. The aim of this article is to define the role of the Indus...