The “Knowledge Marketing”: a New Trend in a Management Science World

• Published in: Економічний вісник Донбасу
• Date: 2013
• Main Author: Curbatov, O.Yu.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2013
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/123396
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: The “Knowledge Marketing”: a New Trend in a Management Science World / O.Yu. Curbatov // Економічний вісник Донбасу. — 2013. — № 4 (34). — С. 117–125. — Бібліогр.: 43 назв. — англ.

This communication reports on the progress of a research based on a conceptual analysis of consumer’s competencies, as defined in Knowledge Marketing research and aims at proposing a new model of competencies for a better understanding of the value created by the consumer and the firm. The conceptua...