Consumer Decision Making on the Web

• Published in: Економічний вісник Донбасу
• Date: 2013
• Main Authors: Kucheruk, T.G., Arkhypov, M.V., Burlachenko, G.O.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2013
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/123397
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Consumer Decision Making on the Web / T.G. Kucheruk, M.V. Arkhypov, G.O. Burlachenko // Економічний вісник Донбасу. — 2013. — № 4 (34). — С. 126–131. — Бібліогр.: 22 назв. — англ.

This article investigates a key aspect of online consumer decision making - the impact of the electronic environment on the abilities of buyers. The main task of this research is to understand how certain features of electronic environments have a positive effect on the abilities of consumers to mak...