Programs Improvement and Sales Stimulation at the Enterprise

• Published in: Економічний вісник Донбасу
• Date: 2013
• Main Authors: Prischepa, N.P., Putintsev, A.V.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2013
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/123400
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Programs Improvement and Sales Stimulation at the Enterprise / N.P. Prischepa, A.V. Putintsev // Економічний вісник Донбасу. — 2013. — № 4 (34). — С. 140–145. — Бібліогр.: 9 назв. — англ.

The article deals with one of the most actual problem of management practice - the problem of marketing programs improvement and sales stimulation at the enterprise. The article is devoted to solving theoretical and practical issues of sales promotion at the enterprise. The management approaches to...