Balanced approach for optimizing marketing networks in tourism
The article links the theory of marketing networks developed in tourism with the established Balanced Scorecard approach, offering a new balanced approach for their optimization. To this end, the formulations of the marketing network theory and their specificity in the tourism sector are briefly cla...
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| Published in: | Економічний вісник Донбасу |
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| Date: | 2017 |
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Інститут економіки промисловості НАН України
2017
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| Subjects: | |
| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/130901 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Balanced approach for optimizing marketing networks in tourism / V. Grigorova // Економічний вісник Донбасу. — 2017. — № 4 (50). — С. 44-51. — Бібліогр.: 16 назв. — англ. |
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