Increasing the efficiency of the organization of marketing activity of coal enterprises

• Published in: Економічний вісник Донбасу
• Date: 2017
• Main Authors: Zaloznova, Yu., Trushkina, N.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2017
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/130932
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Increasing the efficiency of the organization of marketing activity of coal enterprises / Yu. Zaloznova, N. Trushkina // Економічний вісник Донбасу. — 2017. — № 4 (50). — С. 132-141. — Бібліогр.: 14 назв. — англ.

Performance features of coal mining enterprises in terms of organization of the marketing activity were studied. The essence of the concept «marketing activity of coal-mining enterprise» is specified, taking into account the specifics of its performance and detected changes and development trends of...