Marketing Mix of Azerbaijan UNESCO monuments

• Published in: Економічний вісник Донбасу
• Date: 2018
• Main Author: Hajiyeva, E.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2018
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/150158
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Marketing Mix of Azerbaijan UNESCO monuments / E. Hajiyeva // Економічний вісник Донбасу. — 2018. — № 4 (54). — С. 106-109. — Бібліогр.: 6 назв. — англ.

The purpose of this article is to analyze the marketing mix (4P) of Azerbaijan UNESCO monuments and identify the need in order to get clear vision for future strategy. The article focuses on marketing mix of Azerbaijan’s three monuments which included to the cultural heritage of UNESCO, (Gobustan Re...