National Business Cultures: Research Methodology, Content and Role in Provision of International Entrepreneurship

• Published in: Економічний вісник Донбасу
• Date: 2019
• Main Author: Chebotarov, Ie.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2019
• Subjects: Economic Theory and History
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/169016
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: National Business Cultures: Research Methodology, Content and Role in Provision of International Entrepreneurship / Ie. Chebotarov // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 30-33. — Бібліогр.: 15 назв. — англ.

The object of analysis is a complex of methodological principles of economic comparative studies: the studies of national business cultures. The evolution of managerial, communicative and marketing approaches in their consideration is being comprehended. The definition of “national business cultures...