Features and Principles of Formation of Marketing Strategies in the Activity of Agricultural Enterprises of Ukraine

• Published in: Економічний вісник Донбасу
• Date: 2019
• Main Authors: Byvsheva, L., Kondratenko, O., Kovalenchenko, A.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2019
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/169027
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Features and Principles of Formation of Marketing Strategies in the Activity of Agricultural Enterprises of Ukraine / L. Byvsheva, O. Kondratenko, A. Kovalenchenko // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 117-123. — Бібліогр.: 10 назв. — англ.

The article defines that the marketing strategy is a general philosophy of doing business in the context of globalization and involves the development of strategic directions and methodological tools for achieving long-term competitive advantages and the possibility of timely adaptation of business...