Internet Marketing as a Tool for the Development of Industrial Enterprises in Modern Economic Conditions

• Published in: Економічний вісник Донбасу
• Date: 2019
• Main Authors: Fomichenko, I., Barkova, S.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2019
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/169028
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Internet Marketing as a Tool for the Development of Industrial Enterprises in Modern Economic Conditions / I. Fomichenko, S. Barkova // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 124-131. — Бібліогр.: 22 назв. — англ.

The article highlights the values and the main role of Internet marketing in the activities of an industrial enterprise. The main advantages, composition and segments of Internet marketing are defined. It was determined how the features of the activity in the industrial consumer market influence the...