Strategic Marketing Decisions of Industrial Business Organizations

• Published in: Економічний вісник Донбасу
• Date: 2019
• Main Author: Grigorova, V.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2019
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/169029
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Strategic Marketing Decisions of Industrial Business Organizations / V. Grigorova // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 132-137. — Бібліогр.: 8 назв. — англ.

The research problem of the present concept study is the strategic decisions made when formulating and implementing the marketing strategies of industrial business organizations. The main objective is to reveal the potential of strategic marketing decisions as a modern management tool in marketing s...