Marketing Research in the Marketing Information System

• Published in: Економічний вісник Донбасу
• Date: 2019
• Main Authors: Pedko, I., Hordiienko, V.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2019
• Subjects: Marketing
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/169030
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Marketing Research in the Marketing Information System / I. Pedko, V. Hordiienko // Економічний вісник Донбасу. — 2019. — № 4 (58). — С. 138-143. — Бібліогр.: 13 назв. — англ.

The article defines the essence of the concept of marketing information, marketing research and a hierarchy of these concepts. The classification of marketing information, which has an applied focus on the creation of special databases, is analyzed. The essence of marketing research and their role i...