Мовна компресія в ергонімії: чинники та форми вияву

• Veröffentlicht in: Мовознавство
• Datum: 2019
• 1. Verfasser: Зимовець, Г.В.
• Format: Artikel
• Sprache: Ukrainisch
• Veröffentlicht: Інститут мовознавства ім. О.О. Потебні НАН України 2019
• Online Zugang: https://nasplib.isofts.kiev.ua/handle/123456789/184423
• Назва журналу: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Zitieren: Мовна компресія в ергонімії: чинники та форми вияву / Г.В. Зимовець // Мовознавство. — 2019. — № 3. — С. 25-37. — Бібліогр.: 14 назв. — укр.

Статтю присвячено явищу мовної економії в українському ергоніміконі, зокрема ролі компресійних типів словотворення в формуванні цього ономастичного
 класу. Предметом аналізу виступають основні способи творення ергонімів, а також
 їхні мотиваційні ознаки й змістова наповненість у контексті виконання ними інформативної функції. The article focuses on language economy manifestation among Ukrainian business
 names, in particular on analysis of compressive types of word formation. The author
 argues that the economy principle in the category of business names was triggered
 by implementation of P. Grice’s Maxims of Conversation, e. g. interaction of maxims
 of quantity and quality of a message, which ensures cooperative communication.
 The main language tool providing for that balance in the category of business names
 is compressive word formation that comprises several types of word formation, i. e.
 elliptical lexicalized word groups, initial abbreviation, syllable abbreviation, composita,
 quasicomposita (lexical units that include both an element of unclear semantics and
 a meaningful stem). The degree of form and meaning compression among above
 mentioned types differs significantly, with an element that denotes type of business being
 regularly omitted. The main motivation features kept in business names are subject and
 place of business activity. Lexicalized word groups are the least reduced forms whereas
 initial and syllable abbreviation represent the highest degree of compression. Recurrence
 of the same elements in composita leads to their meaning ambiguity and they render into
 derivational components, deprived of lexical semantics. Generalization of semantics
 decreases information content of a name and increases its ambiguity, which makes its
 motivation more obscure for a receiver. That trend toward formation of purely arbitrary
 language signs as business names is to be interpreted as an attempt to create empty labels
 as companies’ designations, which conceptualization can be easily modified whenever
 necessarily.