Internet Marketing and Structural Changes e-Commerce in Ukraine

• Published in: Економічний вісник Донбасу
• Date: 2022
• Main Authors: Kolodynskyi, S., Hutsaliuk, O., Kramskyi, S., Zakharchenko, O.
• Format: Article
• Language: English
• Published: Інститут економіки промисловості НАН України 2022
• Subjects: Marketing and Logistics
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/190181
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Internet Marketing and Structural Changes e-Commerce in Ukraine / S. Kolodynskyi, O. Hutsaliuk, S. Kramskyi, O. Zakharchenko // Економічний вісник Донбасу. — 2022. — № 4 (70). — С. 38-44. — Бібліогр.: 12 назв. — англ.

Abstract. The article reveals the essence of Internet marketing as a universal scientific and methodological tool and a complex system of information technologies, which are extremely necessary for the functioning of modern business entities in markets with different structures and dynamics of devel...