Ukrainian Ethnic Entrepreneurship in Bulgaria

• Datum: 2020
• Hauptverfasser: Penchev, V., Matanova, Т.
• Format: Artikel
• Sprache: English
• Veröffentlicht: Інститут мистецтвознавства, фольклористики та етнології iм. М.Т. Рильського НАН України 2020
• Schriftenreihe: Народна творчість та етнологія
• Schlagworte: Розвідки та матеріали
• Online Zugang: https://nasplib.isofts.kiev.ua/handle/123456789/204248
• Назва журналу: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Zitieren: Ukrainian Ethnic Entrepreneurship in Bulgaria/ V. Penchev, Т. Matanova // Народна творчість та етнологія. — 2020. — № 4. — С. 75-87. — Бібліогр.: 22 назв. — англ.

The Bulgarian word for ‘entrepreneurship’ (predpriemachestvo) encompasses the process of executing an economic activity, the activity itself, and the results from it. Opening their own ethnic restaurant, shop, beauty salon, or other institutions, migrants become ethnic entrepreneurs or entrepreneurial migrants. Some of them develop their business on the basis of ethnic products and objects (food, souvenirs, art works, etc.) often identified as cultural heritage, while others serve the open market, addressing the general audience beyond their own ethnic community. In this text, attention is paid to the Ukrainian migrants in Bulgaria and their entrepreneurial structures, such as shops, restaurants, hotel management, real estate, beauty salons, and other examples from the trade, production, and service sectors. Moreover, the entrepreneurial spaces, on the one hand, open a possibility to preserve and popularize different elements of the traditional and contemporary Ukrainian culture. On the other hand, some of these structures function as consolidation centers in which social networks are built, strengthened, and expanded. The authors’ methodological set includes semi-structured interviews, online observations, and content analysis of different types of digital publication – websites, Facebook pages, and YouTube videos.