Проблемы стратегического планирования президентской избирательной кампании

There have been discussed the aspects of participation of Ukrainian specialists dealing with election technologies, first of all — experts in sociology and politicalsciences, in large-scale election campaigns like the Presidential ones, the problems related to the developing market of election servi...

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Published in:Социология: теория, методы, маркетинг
Date:1999
Main Authors: Петров, О., Полторак, В.
Format: Article
Language:Russian
Published: Iнститут соціології НАН України 1999
Online Access:https://nasplib.isofts.kiev.ua/handle/123456789/89474
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Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Проблемы стратегического планирования президентской избирательной кампании / О. Петров, В. Полторак // Социология: теория, методы, маркетинг. — 1999. — № 3. — С. 41-62. — Бібліогр.: 3 назв. — рос.

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Digital Library of Periodicals of National Academy of Sciences of Ukraine
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Summary:There have been discussed the aspects of participation of Ukrainian specialists dealing with election technologies, first of all — experts in sociology and politicalsciences, in large-scale election campaigns like the Presidential ones, the problems related to the developing market of election services in the country, and specific attitude of Ukrainian politicians to the mentioned specialists. Analyzing one of such the Presidential election strategies, the authors have described the certain ways (adapted to Ukrainian conditions) of how to develop the main strategic line of election campaign, to determine the key problem, goal and tasks of election campaign, to reveal the ‘aim’ groups and use them, and others.
ISSN:1563-4426