Система имиджеобразующих факторов современного украинского банка
In sociological research context, the author analyzes the image creating factors of the most significance for client while choosing a bank. The following image creating functions is picked out to be the main: related to prestige, information, barrier, reminding, pre-advertising. Special attention is...
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| Published in: | Социология: теория, методы, маркетинг |
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| Date: | 1999 |
| Main Author: | |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
1999
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| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/89562 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Система имиджеобразующих факторов современного украинского банка / А. Погребняк // Социология: теория, методы, маркетинг. — 1999. — № 4. — С. 97-109. — Бібліогр.: 7 назв. — рос. |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine| Summary: | In sociological research context, the author analyzes the image creating factors of the most significance for client while choosing a bank. The following image creating functions is picked out to be the main: related to prestige, information, barrier, reminding, pre-advertising. Special attention is paid to the role of mass media, public relations and governmental policy towards development of positive images of banks.
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| ISSN: | 1563-4426 |