Паблик рилейшнз и репутационный менеджмент
Under conditions of today’s highly competitive economic environment, of more public
 attention on state, political and business organizations and consequences of their
 activity, an institute of public relations is becoming one of the key part of strategic
 management. The ab...
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| Published in: | Социология: теория, методы, маркетинг |
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| Date: | 2001 |
| Main Author: | |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2001
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| Subjects: | |
| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/89703 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Паблик рилейшнз и репутационный менеджмент / В. Королько // Социология: теория, методы, маркетинг. — 2001. — № 2. — С. 108–116. — Бібліогр.: 3 назв. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Summary: | Under conditions of today’s highly competitive economic environment, of more public
attention on state, political and business organizations and consequences of their
activity, an institute of public relations is becoming one of the key part of strategic
management. The ability of public relations’ science and art to meet this management
challenge will depend heavily on the success of PR professionals to perform crucial
functions: to create, to protect, and to consolidate the most important asset of organization – its reputation. Resting upon world PR experience the article reviews an
organizational structure for reputation management, role of Chief Executive officer
and Chief PR officer in this sphere, as well as tactical models of reputation
management.
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| ISSN: | 1563-4426 |